Sega and Electronic Arts Reach Landmark DealBy Rick Givens | July 5, 2011 | News | No comments | Share
Sega and Electronic Arts announced a deal today, which puts the gaming giants titles in a prominent place in the Japanese video games market. Under this new deal, Sega and Electronic Arts will form a partnership, under which Sega will act as distributor for Electronic Arts titles in Japan, making use of Sega’s distribution channels and substantive management capability.
Starting with the Japanese retail release of Shadows of the Damned, all games from Electronic Arts will be distributed in Japan by Sega, including older titles and the upcoming Battlefield 3 release.
The move is seen as a welcome announcement by investors, with Sega’s stock price receiving a slight raise shortly after it was made public. Sega also has similar distribution deals with other publishers, such as Codemasters, Arc System Works, Cyberfront and Alchemist.