PlayStation Move Closing Sales Gap with Xbox Kinect
By Yannick LeJacq | November 24, 2011 | News | No comments | Share
The console wars reached a new dimension this past year when Microsoft and Sony began unveiling new motion sensor technology to rival that of the Wii with the Kinect and the Playstation Move, respectively. Once again, the XBox tech broke ahead of Sony’s comparable machinery in the first round of launch sales, selling an average of 133,333 units per day for a total of eight million units in its first 60 days on shelves, between November 4, 2010 and January 3, 2011, and went on to ten million units this past March.
Playstation Move’s sales, in comparison, were slow. But they also managed to remain relatively steady, which may prove to benefit Sony’s console more in the long run. A new report now suggests that the Move is only one million sales behind the Kinect.
While Microsoft was able to drum up an incredible amount of hype marketing its new product for last year’s holiday season, IndustryGamers commented that the erratic sales following its initial launch has “lead to some concerns.” Ubisoft’s VP of Marketing Tony Key even questioned the well-being of Microsoft’s business model: “It’s not healthy to just sell in the holiday, or 90% of your units in the holidays. We would really like to see them have some major launches during the non-holiday part of the year.”
Sony, meanwhile, has continued to suppor its new motion controller with a string of titles, and ensuring its integration in a healthy number of triple-A titles in its older library of successful games.
