EA: Activision Hasn’t Had Any “Real Competition” to CoD for YearsBy Alex Co | September 4, 2011 | News | 7 comments | Share
Do you think Battlefield 3 will eat away at Modern Warfare 3′s fanbase? EA Labels boss Frank Gibeau seems to think so and even stated that he thinks the Call of Duty brand had it “too easy” when it comes to competition.
Speaking to CVG, Gibeau thinks that BF3 will “definitely” take a portion of MW3′s fanbase and even remarked, “We’re going for it,” in relation to both games’ sales.
We don't take things lightly. If we're going to go after a category, we intend to lead. We have a very big competitor there but they're going to get some competition this Christmas for the first time in a long time.
We're all in. We're going for it. How you measure victory, I don't know. What I'm curious about is how the game is going to finish from a quality standpoint - I think it's going to be great...We're going to take share from them and I think we're going to grow the business significantly. We're going to give them competition for the first time that they haven't hadGibeau on BF3 eating away at MW3's share
Do you think Gibeau has a point? This is certainly the first time in years since the Call of Duty brand is going up against another FPS of this magnitude. Sure, last year’s Medal of Honor could arguably be considered EA’s first attempt, but the sheer amount of marketing, hype and overall general feedback from Battlefield 3 has been nothing short of fantastic and EA seems to realize it.
One thing’s for sure, this FPS fight will be one to watch come this holiday.