Valve: “Premature Monetization” – the Root of All Evil

By | August 31, 2011 | News | 2 comments | Share GabeNewell_230211

In a recent interview by Gamasutra, Valve boss Gabe Newell discussed the plans for Dota 2′s business model and how they’re focusing on getting the game right instead of starting off with a monetization scheme.

Our focus is really much on building something that's cool, and then we'll worry about monetization. So we're not going to worry about that until later. Premature monetization is the root of all evil.Newell on premature monetization

When Newell was asked if he believed being aware of monetization design was important during the game’s design period, he responded,  ”I think not sucking is way more of an important thing to pay attention to first.”

If only more publishers and developers had the same mind-set and we’d have more quality game on shelves.

Be sure to give the whole interview a read as well.

Do you agree with Newell’s statement or is that just part of the “root?”

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Comments on this article (2)

It 3 am
1 year, 8 months ago

Let BF3 on steam :I

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It 3 am
1 year, 8 months ago

Let BF3 on steam. Stop being "immature" and let them talk to their fans. :I

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