Riccitiello Thinks Gamers Don’t Want 3DBy Kyle Mann | July 28, 2011 | News | No comments | Share
In a recent company meeting, EA CEO John Riccitiello told shareholders that the company’s resources are better spent on social features than 3D technology, since Electronic Arts hasn’t “seen a big uptake for 3D gaming.” According to Riccitiello, the majority of gamers simply don’t want 3D, and are better entertained with 3D polygonal games displayed on a 2D television or monitor. He went on to say that from a business perspective, there is a much higher potential for return to be had in social gaming than in stereoscopic technology that consumers don’t want or need.
In response to this reading of the market, the CEO told investors, the company will be carefully reacting to what it perceives as “what consumers are looking for.” What does this mean for us? Expect less emphasis on eye-popping 3D in the next Mass Effect or Battlefield entries, and more announcements from the company on its online and social services–services like the re-launched and re-branded download store, now called Origin. What do you think of these developments? Is 3D something you’d like to see more of from the publisher/developer giant, or does the market simply not care for the tech? With the recent 3DS price drop, you may have the chance to experience stereoscopic gaming cheaper than ever before.